About Us

Over 25 years in Jewelry

The Best Family Owned Jewelers Grand Rapids MI Has To Offer. Serving Since 1993.

Gold & Diamond Zone, 865 28th Street, SE, Ste. 300, Grand Rapids MI is born out of curiosity to do things differently, to question pricing traditions in the industry and connect our Customers with fine jewelry, as well as the best value and service. Everything we do is very personal. We take care of our customers like they are part of the family. We feel so lucky because we have the BEST customers, many that have followed us for more than a quarter of a century.

We were born out of curiosity to do things differently, questioning pricing traditions in the Jewelry Industry each and every day and connecting our customers with best value, fine jewelry and service.

 

There is so much we want you to know about our Store, Fine Jewelry, Excellent Layaway, Services, to name a  few, that are available to  our customers. We are dedicated to give value that we extend to our customers year after year. The best way to explain all this is to have you stop by the store and meet us.  Enough about us, we want to meet you! We would love to answer any questions you may have about engagement rings, diamonds, gemstones, silver jewelry, Gold Trading / Gold Buying at Gold & Diamond Zone.

Excellent
Based on 81 reviews
Dan Anes
Dan Anes
January 12, 2024.
Great staff! Wide variety of jewelry for men and women. You can have jewelry made here and can buy and sell too.
Kimberly Gaver
Kimberly Gaver
January 11, 2024.
Gary and his team are highly professional, and provide exceptional customer service. Gary was quick to respond by email, and prepared his staff in advance to help me at the store. They provided a very fair price for my sale, and I highly recommend them.
Laryssa Wade
Laryssa Wade
January 3, 2024.
Been hanging with them since Kalamazoo st awesome service and work love our jewelry . We appreciate love always.
Remington Wright
Remington Wright
December 15, 2023.
These guys are great to work with, I have come in on multiple occasions and not only are they easy to work with they are offering better rates than other similar stores in the area. I took the same goods to a competing store and the members at the Gold and Diamond zone consistently offered 30-40% more for the same goods. 10/10 would recommend.
Susan Galer
Susan Galer
December 10, 2023.
Gary custom made me a beautiful necklace. Beyond my dreams. His work is outstanding. I will buy ALL my jewelry from him he is so helpful and knowledgeable about real diamonds don’t buy elsewhere if you are looking for the real thing he knows the difference. Way to go Gary.
Paige May
Paige May
December 5, 2023.
Our family has been doing business with Gary and GDZ for over 5 years starting with the purchase of a stunning custom made 1ct yellow diamond anniversary ring. Because of the service and quality you get from GDZ they are always our first call for jewelry. They are super easy to deal with on custom pieces and the price and quality has always beaten my local jeweler or large chain store. Thank you Gary and crew for doing such a great job of going above and beyond.
Linda Lehman
Linda Lehman
December 1, 2023.
Had my wedding ring re-pronged and fixed here and was more than satisfied! They did a beautiful job and were incredibly reasonable with the price! Will recommend them to anyone who needs their services, and will use them exclusively from now on!
Donald Mims
Donald Mims
November 22, 2023.
5 years ago I had such a wonderful experience but was having a hard time remembering this places name. After a google search and me recognizing the building in the picture on google I was able to stop back in when I was ready to part with some gold. Again I had an excellent experience with them yet again! I will be coming back for any future endeavors!
Only the Best

Gold, Jewelry & Watch Repair

Gold & Diamond Zone Is Excited To Show The Unique Line Of Jewelry And Services Allowing Our Store Success, Accentuating Our Family Values To Our Valued Customer.

silver-jewelry-repair
APPRAISALS

How It Works

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Call or Visit Our Store

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Chat With An Expert

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Get Paid!

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Gold & Diamond Zone has been a top rated jeweler and gold buyer in Grand Rapids, MI for over 25 years.

Hours


Monday - Friday: 10AM - 6:30PM
Saturday: 10AM - 5PM
Sunday: Closed

Contact


865 28th St. SE. Suite 300 Grand Rapids, MI 49508

Phone: 616-245-7115

Email: [email protected]