About Us

Over 25 years in Jewelry

The Best Family Owned Jewelers Grand Rapids MI Has To Offer. Serving Since 1993.

Gold & Diamond Zone, 865 28th Street, SE, Ste. 300, Grand Rapids MI is born out of curiosity to do things differently, to question pricing traditions in the industry and connect our Customers with fine jewelry, as well as the best value and service. Everything we do is very personal. We take care of our customers like they are part of the family. We feel so lucky because we have the BEST customers, many that have followed us for more than a quarter of a century.

We were born out of curiosity to do things differently, questioning pricing traditions in the Jewelry Industry each and every day and connecting our customers with best value, fine jewelry and service.

There is so much we want you to know about our Store, Fine Jewelry, Excellent Layaway, Services, to name a few, that are available to our customers. We are dedicated to give value that we extend to our customers year after year. The best way to explain all this is to have you stop by the store and meet us. Enough about us, we want to meet you! We would love to answer any questions you may have about engagement rings, diamonds, gemstones, silver jewelry, Gold Trading / Gold Buying at Gold & Diamond Zone.

Based on 43 reviews

Danielle Kaplani (Detroit)

September 7, 2021.

These gentlemen were very kind and helpful. My wife and I were in a tight squeeze and instead of just taking our sentimental stuff he offered us a loan. That ment alot to us.. Thank you guys so much.

Barry Allen

August 14, 2021.

Great staff. Great deals. Fair prices.

Amy Allen

July 25, 2021.

Gary and Joe @ Gold and Diamond Zone are amazing people. They're very knowledgeable and willing to go the extra mile to get your business. Would highly recommend them.

Kevin Graves

May 29, 2021.

Gary and Joe were great! I came in with a number I was looking to spend and knew what I wanted to buy. Gary did a great job of working with me and even gave me a heck of a deal! Excellent customer service. I will be back. Thank you, gentlemen!

A'Myya Merriweather

May 1, 2021.

The jeweler is really nice and helpful. I came in search of something I'd seen in JC Penny's and it was wildly overpriced and he had the exact necklace I was in search for. I was so happy , I went on a search for something similar in rose gold and although he didn't have it to his availabilty, he had the courtesy of giving me a call to let me know.

Sarah Dorn

April 30, 2021.

I found they have a very eclectic selection of coins and jewelry. I found an amazing deal on a jade and gold set for a graduation present. Very nice owner willing to negotiate.

scurve81

March 16, 2021.

Cool store filled with various diamonds and gold but also some neat memorabilia and music merchandise. Friendly service!

Yvonne Den Broeder

March 6, 2021.

Best jeweler in town. Great prices and honorable owner and staff. Always friendly and helpful.

Luca Brown

December 9, 2020.

Very friendly and helpful. First time coming and will definitely come back for more shopping and repairs. Helped with my chains and rings left highly satisfied!!

Only the Best

Gold, Jewelry & Watch Repair

Gold & Diamond Zone Is Excited To Show The Unique Line Of Jewelry And Services Allowing Our Store Success, Accentuating Our Family Values To Our Valued Customer.