Sell Your Jewelry & Gold


We are always buying designer jewelry – which means any piece of jewelry that doesn’t qualify as bridal jewelry. This includes gold, silver, and platinum rings, bracelets, earrings, necklaces and more. We’re interested in contemporary and designer jewelry as well as vintage pieces. So if you have something and you’re not sure what it is, bring it in: we’ll be happy to take a look. Designer names that will always capture our attention include David Yurman, Tiffany, Pandora and more.

GoldUSD 1,875.50   per Ounce
SilverUSD 22.37   per Ounce
PlatinumUSD 983.30   per Ounce
PalladiumUSD 1,651.30   per Ounce
Based on 43 reviews
Danielle Kaplani (Detroit)
Danielle Kaplani (Detroit)
September 7, 2021.
These gentlemen were very kind and helpful. My wife and I were in a tight squeeze and instead of just taking our sentimental stuff he offered us a loan. That ment alot to us.. Thank you guys so much.
Barry Allen
Barry Allen
August 14, 2021.
Great staff. Great deals. Fair prices.
Amy Allen
Amy Allen
July 25, 2021.
Gary and Joe @ Gold and Diamond Zone are amazing people. They're very knowledgeable and willing to go the extra mile to get your business. Would highly recommend them.
Kevin Graves
Kevin Graves
May 29, 2021.
Gary and Joe were great! I came in with a number I was looking to spend and knew what I wanted to buy. Gary did a great job of working with me and even gave me a heck of a deal! Excellent customer service. I will be back. Thank you, gentlemen!
A'Myya Merriweather
A'Myya Merriweather
May 1, 2021.
The jeweler is really nice and helpful. I came in search of something I'd seen in JC Penny's and it was wildly overpriced and he had the exact necklace I was in search for. I was so happy , I went on a search for something similar in rose gold and although he didn't have it to his availabilty, he had the courtesy of giving me a call to let me know.
Sarah Dorn
Sarah Dorn
April 30, 2021.
I found they have a very eclectic selection of coins and jewelry. I found an amazing deal on a jade and gold set for a graduation present. Very nice owner willing to negotiate.
March 16, 2021.
Cool store filled with various diamonds and gold but also some neat memorabilia and music merchandise. Friendly service!
Yvonne Den Broeder
Yvonne Den Broeder
March 6, 2021.
Best jeweler in town. Great prices and honorable owner and staff. Always friendly and helpful.
Luca Brown
Luca Brown
December 9, 2020.
Very friendly and helpful. First time coming and will definitely come back for more shopping and repairs. Helped with my chains and rings left highly satisfied!!

Visit Us for a Free Appraisal!

The Best Gold And Diamond Buyer In Grand Rapids, MI

Unlike most other gold & diamond buyers in Grand Rapids MI, we compare our inventory to the current market prices to ensure that you receive the most money possible for your gold, silver, diamonds, or unwanted jewelry. With Gold and Diamond Zone, you are dealing with qualified jewelry specialists who are interested in purchasing your diamonds, rings, and more.

What We Buy

Stop in for a FREE appraisal!


We pay top dollar for your gold, silver, and jewelry. We’re honest and fair and experience the difference. We have a reputation for paying the most. We’re a no pressure, no hassle, friendly jewelry store. We’ve been in the jewelry business for 26 YEARS unlike some of the other so called “gold buyers” out there. We pride ourselves on our old-fashioned hospitality.


We have been one of the top rated silver buyers in Grand Rapids MI for nearly 15 years. We buy silver jewelry in all conditions whether it’s new, old, broken, damaged, vintage or antique. As long as it’s silver, we can buy it.


Almost every day people ask us what type of jewelry or gemstone we’re most interested in buying, and here’s the answer: Diamonds! Big ones, little ones, loose or set in jewelry, diamonds are the one gemstone we’re most in search of. We buy clear and colored diamonds and make our offer based on the diamond’s size, quality and appeal to our customers.

Rare Coins

Gold and Diamond Zone is one of the oldest and best rated coin buyers in Grand Rapids MI. Our team could help you realize the best value for your coins and unique currency. You most likely have a question about how much your coin collection or spare coin is worth. Thats not a problem! We’d be happy to take a look and appraise your coin as best we can.


We have highly knowledgeable and experienced (over 15 years) staff who can offer you cash on jewelry items quickly. We want all our customers to receive the best payout as possible and maximum value for their unwanted jewelry. We could provide you with detailed assessments on each of your items and make sure you understand what your items are truly worth.

Unwanted Items

Our loans are issued when one or more items are used as collateral to secure the loan. These types of collateral loans in Michigan are now available at low rates, flexible terms and convenient repayment options. So whether it’s a new boat to explore the lakes, a new car or simply need some quick cash. we are happy to work out an arrangement that works best for you.

Recent Blog Posts

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Diamond Cuts For Engagement Rings BAGUETTE CUT The baguette style is rectangular and is categorized in the step cut group which also includes emerald and Asscher cut diamonds.  This group has 14 facets that are parallel with octagonal corners. This style first became...

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Welcome to the Gold and Diamond Zone Blog

Welcome to the Gold and Diamond Zone Blog

Home of the best Michigan Jeweler. Gold & Diamond Zone, in Grand Rapids Michigan is born out of curiosity to do things differently, to question pricing traditions in the industry and connect our Customers with fine jewelry, as well as the best value and service....

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Gold & Diamond Zone has been a top rated jeweler and gold buyer in Grand Rapids, MI for over 25 years.


Monday - Friday: 10AM - 6:30PM
Saturday: 10AM - 5PM
Sunday: Closed


865 28th St. SE. Suite 300 Grand Rapids, MI 49508

Phone: 616-245-7115

Email: [email protected]

How to Tell if My Jewelry is Silver

Most silver jewelry is sterling silver and should be stamped with a hallmark of either “.925” or “sterling.” Sterling is 92.5% silver. The other 7.5% metal generally is copper.

If your jewelry is stamped “German Silver”, “E.P.N.S.(Electro Plated Nickel Silver), “Alpaca”, or “Nickel Silver” you don’t have sterling silver but rather you have an alloy of Nickel and copper with no silver. Unfortunately we don’t buy these items. If you can’t find the hallmarks on your jewelry, don’t worry. Bring it in and we will gladly test it for you at no cost.

How to Tell if Gold is Valuable

How can I tell if my items are Gold and is Valuable?

On gold pieces, look for Karat markings. Any one of these indicates that your jewelry is gold:

For 8 Karat you will see 375 – this is used primarily in items
For 10 karat you will see: , 10kt, or 417
For 14 karat you will see: , 14kt, or 585
For 18 karat you will see:  18kt, or 750
For 22 karat you will see .917